Branding Assets

Use light assets on dark backgrounds and dark assets on light backgrounds. The Logo + Text version works best for most uses. Logo + Hoop suits favicons or avatars, while the standalone Logo is ideal for merch or larger brand-led designs. Use Text or Text Alt when horizontal/vertical space is tight or for text-based layouts. LUCC variants are specifically for Lancaster Uni Circus Convention branding. Favour SVGs where possible, then PNGs, and use PNG + BG only when a baked-in background is needed.